What Is The Difference Between A CLO and a CIO?

By E. Brown

Many Fortune 100 and 500 companies get the difference between a Chief Information Officer (CIO) and a Chief Learning Officer (CLO). However, many smaller companies that are now venturing into the waters on online learning seem to be confused. They seem to understand the need for a CIO or CTO, but when it comes to learning they feel that this position can be occupied by those very same high level positions.

The differences are primarily at a strategic level. Certainly, while the CLO and CIO interact, there are three areas of significant distinction. Margaret Driscoll, in her book, Web-based Training, offers a very concise explanation of these three areas….

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eLearning: Many Non-Profits Sit On The Fence

By E. Brown

I have talked with numerous Not-For-Profit (NFP) organizations about online learning and knowledge management. Almost all are interested in the subjects and would like to distribute their content online for learning and training. Yet, they are all sitting on the fence when it comes to execution.

I was reminded of this again while at breakfast the other day. I ran into an acquaintance who knew of a VC that wanted to invest in online learning to reach an international audience. His issues were the same. All the NFP’s he had met with were waffling when it came to “doing the deal” and taking the eLearning plunge.

Why?

Getting In The Game
I witnessed this same attitude when the Web bubble started to grow in the early 90’s. Many NFP’s watched from the sidelines. I made three observations as to why this attitude prevailed:

1. They didn’t understand the technology and were intimidated by change
2. Many were simply waiting for “critical mass” before jumping onboard
3. Most had not planned on the cost of the technology infrastructure or outsourcing

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SEO: The Elusive Target

Everybody wants to be number one. No, I am not talking about sports teams, but Web site rankings on Search Engines. Search Engine Optimization, or SEO as it it known today, is a discipline (and lucrative job if you’re well versed) that has been around since the first Search engines hit the Web. Early on, SEO was used in a desire to get your site listed at the top of search listings. Being amongst the first listings, data showed that the greater the chance you had of being clicked on. More clicks, more traffic. More traffic, more money, And so it went for early engines such as Inktomi, AltaVista, Yahoo!, and others.

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Top 3 Nonprofit No-no’s

By E. Brown

In our interacting with many Nonprofit organizations, we have noticed certain tendencies and assumptions regarding their online brand and outreach. Here are listed the three most common issues we have observed.

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