By E. Brown
“Having influence” is a broad definition of leadership. Within 360 Visioneering we often talk about Christian media and ministries taking a leadership role on the World Wide Web. Is it possible to be a leader, considering such popular sites as Microsoft, Time Warner, Yahoo!, eBay, Amazon, and Google?
I say yes. Before you write me off as an idealist, think about a few things. While it is true that many ministries have neither the budgets nor the staffs that the companies noted above have, big budgets and big staffs do not automatically secure the popularity or success of a web-based initiative. You and I serve a big Creator who owns all the resources necessary to influence lives on a global scale. What can we do to get in on His agenda?
We first must ask the question: With the Internet as part of God’s plan to reach the world, are we committed to using this medium to make an eternal impact? The following are checkpoints to gauge where you are as an organization in your commitment to use the Internet.
1) Have clear direction. Ask God to define the purpose of your Web-based initiatives, then make sure your team has clear direction about the tasks at hand.
2) Build for success. Ensure that the structure of your team has the components for success. First, create the right motivating tasks that generate results. Second, compose a good mix of diversely skilled and talented team members. Third, set the expectations for how your team should work together within the boundaries of your organization.
3) Give full support. Give your staff access to training and consultation. Share appropriate information with your staff and include them in planning. Provide your team with the resources they need to get the job done – tools, space, or whatever the job requires.
This may be revolutionary in your organizational thinking. But, isn’t God’s way revolutionary? Jesus was revolutionary in the way He dealt with people and priorities. He was on His Father’s agenda and had clear direction. He gathered a diverse, talented group and set expectations. Finally, He trained and provided the resources to get the job done. As a result Christ not only influenced 12 men, but also generations to come. Our calling is not to compete with the popular sites on the Web. We never will be able to compete with them. Our calling is to lead people to Christ and influence their lives.
