By E. Brown
The two boys slowly crept up toward the mouth of the ancient cave, unaware of the danger that lurked within….
Have I got your attention?
Authors Thomas Davenport and John Beck of the Accenture Institute for Strategic Change say the economy of the future will be one based on attention. Acquiring, maintaining, and managing attention will be key to the business paradigm of the future.
This certainly has interesting implications on how we might strategize business for the years ahead. Yet today, capturing the eyes of Web surfers and then keeping them is a goal no one with a Web site will refute. We, as content developers and sellers, need to be the most concerned about this because we have businesses to grow and bottom lines to keep.
What are ways by which we can hold the long-term attention of our online visitors and customers? Davenport and Beck suggest some of the following Attention Structures that promote “stickiness”…
